No Shocker Here — Consumers Confused by TV Commercials!

From MarketingForecast.Com comes a story that’s no surprise to many of us…many consumers are finding TV commercials confusing.

 

It’s all based on a recent Harris Interactive Poll. So what did viewers say about TV commercials?

• Often find them confusing: 21%
• Find them confusing sometimes: 55%
• Never find them confusing: 14%
• Do not watch TV ads: 11%

Shocker: There is almost no difference between confusion rates and education levels. 

Harris Interactive analysts say if viewers unsure of the main focus of the commercial, the marketers are doing something wrong. 

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