I just finished teaching an MBA class on Word of Mouth Marketing and Social Media at Seattle University. The students were great and part of the class was maintaining a class blog. Many of the posts were very thought provoking. They ranged from reviews of Word of Mouth Marketing by Andy Sernovitz and Socialnomics by Erik Qualman, to a review of ethics and discussion of ethical case studies.
Please dig deep into this blog. I know you will be impressed.