Good insights into mothers and vacations from study results

From “Engage Moms” and MediaPost….The majority (43%) of Moms said they book the vacation one to three months in advance — when schools, activities and work schedules become clearer. Moms plan on spending about the same or less than they did last year, while a small minority will be spending more. Their budgets generally range from $500 – $3,000, and families will be staying closer to home.
Moms discussed the most important factors for them when booking a vacation: price was first and then location/destination.
For marketers attempting to reach vacationers this summer:
* The economy still plays a factor in vacation plans for families — many Moms will choose to spend less overall.

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