Great post showing the habits of web TV viewing in MediaPost by Mark Walsh.
It shows a third of adult U.S. Internet users will watch full-length television shows online this year on a monthly basis, according to new data from market research firm eMarketer. That proportion is expected to grow to 39% next year as watching TV online increasingly becomes a mainstream activity.
That growth has been steady over the last few years. A major factor in expanding the audience for long-form content has been Hulu.
The increase in Internet-enabled TV sets and other viewing devices such as tablet computers should also boost the trend.