How LEGO Connects With Fans!

From Andy Sernovitz and GasPedal….”Your target market isn’t always your biggest group of talkers. For years, LEGO was focused on kids — that is, until they realized adults had created their own community of enthusiasts. When LEGO started connecting these talkers, not only did they increase their word of mouth, they immediately helped their bottom line. Whereas kids were spending $20 a year on LEGOs, these adults were spending around $1,000″
 
Read more and see the presentation by clicking here. 

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