Guess who wins? Yep, social media.
Take the story of Dave Carroll. Miffed that United Airlines broke his guitar, he wrote a song and posted it with a vide on YouTube? After 50,000 views he heard back from United!
You have see the entire video!
http://www.youtube.com/watch?v=DEDLHyhoqrc
Digital 3000
"Digital Marketing Strategies and Solutions" | Seattle Office
Digital 3000 