Message to apple….try putting yourself into your customer’s position once in awhile. Maybe you will see a different perspective.
Just bought two..count ’em…two iPads….excited…download a movie on iTunes. Start watching it Tues night and wanted to finish it Wed night. All of a sudden the movie ends 1/2 way through. Guess what? You only have 24 hours to watch a film. It doesn’t matter whether or not you’ve seen the entire movie, you only get 24 hours.
My advice, try Netflix instead.