Wayne Friedman of Media Daily News has a powerful new story out: “Internet video users distrust and dislike online commercials — even if they get content for free”
The results come from a new report from eMarketer. This isn’t the same dynamic for viewers of traditional TV programming and commercials.
David Hallerman, senior analyst at eMarketer, writes: “The Internet and TV audience are not one and the same. The Internet audience does not necessarily respond to the same ads in the same way they would after viewing them on TV.”
Digital 3000 