Online Viewers Dislike Video Ads!

Wayne Friedman of Media Daily News has a powerful new story out: “Internet video users distrust and dislike online commercials — even if they get content for free”

The results come from a new report from eMarketer. This isn’t the same dynamic for viewers of traditional TV programming and commercials.

David Hallerman, senior analyst at eMarketer, writes: “The Internet and TV audience are not one and the same. The Internet audience does not necessarily respond to the same ads in the same way they would after viewing them on TV.”

Click here for the full story.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s