New story in USAToday reporting more marketers are using social media to reach customers.
In April, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they’re required to upload a video on YouTube about the car, and they’re encouraged to talk — no holds barred — about the Fiesta on their blogs, Facebook and Twitter.
Forrester Research reports a survey of 1,217 business decision makers worldwide late last year found 95% use social networks. And 53% of more than 300 marketers planned to increase social-media marketing spending this year.
More than 300,000 businesses — one-third of them small businesses — have a presence on Facebook. Twitter has about 40 million users who each day produce a staggering amount of tweets.
National pizza chain Papa John’s added 148,000 fans on Nov. 17 through a guerrilla marketing campaign on Facebook. It offered a free medium pizza to anyone who signed up to be its fan on Facebook. The promotion gained it thousands of customers and drove its Web traffic up 253%.