Just in from MediaPost.com they’re report on a new study from Forrester Research showing more than four in five U.S. online adults report using social media at least once a month, while half report participating in social networks like Facebook.The most rapid growth is happening among 35+ consumers.
A Forrester analyst said, “This means the time to build social marketing applications is now.”
Nearly one-quarter of U.S. online adults are new “creators” — people who write blogs, upload original audio or video, or post stories online. ” these sites, according to Forrester.
The message — Social applications are necessary in every marketing plan that targets young adults.