Seattle University Course: Word of Mouth Marketing!

I’ll be teaching an innovative graduate level course this summer at Seattle University, Marketing 591-02 “Word of Mouth Marketing.” I say innovative because very few colleges and universities across the country have stepped up to the plate in this arena.

The key speaker will be Sean O’Driscoll of Microsoft fame, who now heads up Ants Eye View. The course is based on Andy Serovitz’s book Word of Mouth Marketing.

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