MediaPost reports that State Farm is looking to deepen its connection with moms and they’ve decided the way to do that is by sponsoring a series of videos of the popular podcast MommyCast.
The videos, which will available on a State Farm and MommyCast co-branded channel on YouTube (www.youtube.com/beingthere4family) will focus on topics such as college planning, home buying, insurance and home safety. In the first video, the two moms speak with former Washington Redskin (and current real estate expert) David Harbour about investigating a neighborhood, schools and crime when researching a prospective new home.
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