Adage.com reports, “Berry Chill, a yogurt shop with three Chicago locations, has been using Twitter to send out “Sweet Tweets” — promos that require users to show they’re Twitter followers of the store. In a month, they’ve logged 700 followers. The last big promotion gave away 1,100 yogurts with sales the same as the day before.”
Don’t blast promotions incessantly. Intersperse them with other nuggets of wisdom or news related to your products and industry or neighborhood.
Twitter’s immediacy is its biggest strength — so use it to pump up business during lulls or discount last-minute unsold goods.