Twitter Proves Worthwhile as Killer App for Local Businesses

Story in adage.com is worth noting….in a recent Twitter promotion brought in 150% of a recent day’s business for Naked Pizza in New Orleans, a company hoping to go national.

Adage.com reports, “Berry Chill, a yogurt shop with three Chicago locations, has been using Twitter to send out “Sweet Tweets” — promos that require users to show they’re Twitter followers of the store. In a month, they’ve logged 700 followers. The last big promotion gave away 1,100 yogurts with sales the same as the day before.”

Suggestions:

Don’t blast promotions incessantly. Intersperse them with other nuggets of wisdom or news related to your products and industry or neighborhood.

Twitter’s immediacy is its biggest strength — so use it to pump up business during lulls or discount last-minute unsold goods.

© Crain Communications

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