According to the 2009 Women and Social Media Study from iVillage, BlogHer and Compass Partners, women are connecting like never before with online communities to do their shopping research and share information. (c) MediaPost.com
- 64% of the online women polled are posting product recommendations to message boards and articles online.
- 79% of women in the iVillage Community are doing so.
- 77% of women polled say these community recommendations impact their purchase decisions.