Social Media is the New TV at Century 21!

From AdAge.com comes this story….Since pulling all its national TV spending in January, Century 21 Real Estate has been making digital the focus of its marketing efforts in a bid to make lead generation more efficient. This week, the company is venturing into the next phase of its digital transition via online radio, social networking and Twitter.

For the past month, the company has been using a new online radio show, a co-production with BlogTalkRadio called “C21 Talk Radio,” to brand the conversation around the housing market.

Alan Levy, president and co-founder of BlogTalkRadio, said more brands are tapping into social-media platforms such as online radio because of their ability to create a long-form dialogue. Of course, Century 21 isn’t turning a blind eye to Twitter, Facebook and YouTube, all of which are part of the company’s new C21 Communities social-media platform. Century 21 is hosting its first Tweetup today, in San Francisco, under the Twitter tag @c21sftu.

Century 21’s online ‘Mother-in-Law’ campaign logged more than 32 million impressions in two and a half months.

© Crain Communications

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