Google Will Place Ads in Online TV Programs

MediaPost is reporting that “Google TV Ads Online,” will use the same Google TV Ads bidding platform to plan, buy, and measure ads placed in the advertising breaks of traditional TV shows that are watched online.

Google says it’s also revamping YouTube to incorporate more full-length episodes of traditional TV shows and movies, and that advertising inventory for that content will also be accessible via the Google TV Ads Online buying platform.

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