MediaPost.com is out with a new story about Communications International launching a Twitter page to improve customer relations. Seven company reps take turns monitoring @TalkToQwest around the clock in a quest to provide prospective and existing clients one-on-one near real-time support. According to the article, “Qwest hopes @TalkToQwest will help reps resolve issues on high-speed Internet, billing, pricing, technical support, and more.”
This really shows how Twitter has become more than a media relations tool or a way to keep friends updated. Twitter is a way to connect with customers.