When it comes to marketing and advertising, this is what people want right now. Build your themes around these, and they will resonate with your customers:
- People want hope.
- People want a sense of community and connection. Help them do that.
- People will get behind a cause if they feel they can truly make a difference.
- People want to make a difference for one thing, not generalities. (Example: They are more likely to donate for something specific vs. an organization).
- They are open to bridging class divides (see the films that are popular right now).
- They are open to escape.
- They are open to parallels to the depression era and what was popular then.