This Is What People Want Right Now!

When it comes to marketing and advertising, this is what people want right now. Build your themes around these, and they will resonate with your customers:

  • People want hope.
  • People want a sense of community and connection. Help them do that.
  • People will get behind a cause if they feel they can truly make a difference.
  • People want to make a difference for one thing, not generalities. (Example: They are more likely to donate for something specific vs. an organization).
  • They are open to bridging class divides (see the films that are popular right now).
  • They are open to escape.
  • They are open to parallels to the depression era and what was popular then.

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