The Secret To Get Killer Publicity!

Here’s the scene…I get a copy of an email from a Girl Scout volunteer talking about how she was driving home one night, saw a car on the side of the road, woman in distress, and she stops to help. One thing leads to another, she finds out this woman is a diabetic, calls 911, and the next thing you know she is pulling Girl Scout cookies from the trunk of her car to “save the life of this woman.”

How can you have a better headline than: Girl Scout cookies save a life!

I contact a TV News Director friend, his newsroom covers the story, and the rest is history!

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