How Facebook is Taking Over Our Lives

Fortune Mag is out with a great article about Facebook that I highly recommend you read. Some key article quotes:

  • If Facebook were a country, it would have a population nearly as large as Brazil’s.
  • It edges out the U.S. television audience for Super Bowl XLIII, which drew a record-setting 152 million eyeballs.
  • The newest members are more mature types who never thought they’d have the time or inclination to overshare on the web.
  • The addictive quality keeps Facebook’s typical user on the site for an average of 169 minutes a month, according to ComScore.
  • Compare that with Google News, where the average reader spends 13 minutes a month checking up on the world, or the New York Times website, which holds on to readers for a mere ten minutes a month.

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