YOU Are the Brand!

There’s a great article in today’s edition of USA Today about LinkedIn. The site already has 33 million members and is growing rapidly, especially in this economic climate. People are networking big time. They are recommending each other, and looking for ways to increase their profile. It’s a great business tool. But it’s more than that. YOU are a brand. Use LinkedIn to market YOU—your brand. What transferable skills do you want to showcase? Do you want recruiters to see that you can cross industries or be locked into a narrow range? What you write about yourself and what those who recommend you say, can make a big difference.

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