Here’s a trend that popped up in a story on Reuters. Companies ranging from PC maker Dell Inc to storage equipment maker NetApp Inc are increasingly turning to blogs, viral videos and sites such as FaceBook, Twitter, FriendFeed and Digg to reach consumers.
Why? They are turning to social engagement and because corporate marketing budgets are being slashed. In this environment, social media is becoming cost-effective as a way to communicate with consumers. Gee—isn’t that what we talk about all the time!
Dell has a dedicated team of around 40 people that interacts with consumers through its blogs, community forums and third-party sites.