“Video is exploding” — that’s what an ad manager from GM says auto dealers using viral videos to market cars. The reason? They can be created inexpensively, quickly and easily measured.
AdAge.com is just out with a new article quoting AutoTrader.com estimating that 25% of all U.S. auto dealers now use online video. AdAge.com reports that auto dealers are primarily running video on their own sites and they generally consist of customer testimonials or personal introductions from the dealers, and showcase new or used models. AgeAge.com goes on to report that a smaller number of dealers that have steered onto viral-video sites such as YouTube do so with wacky executions, such as North Carolina Hyundai and Kia dealer David Johnson’s over-the-top “Tired of Being Badgered” spot starring a talking badger acting as a tacky, old-time car salesman.