Mobile media can get people talking and create word of mouth. And it’s happening with the Olympics. According to Nielsen Mobile many users are following the Olympics on their cell phones. Track and field and gymnastics rank as the most popular events. Nielsen says the mobile internet will see about 23% of US and 17% of UK mobile internet users tracking the games through their phones.
So what does this mean? We want relevant information NOW! We can get it NOW! And when we get it now it can create a buzz!
http://www.marketingcharts.com/television/mobile-olympics-coverage-interests-americans-brits-5622/?camp=newsletter&src=mc&type=textlink
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