To Pay or Not to Pay—Why Is it Even a Question?

One of the age old debates by many who don’t know much about Word of Mouth Marketing is the argument that it’s okay to pay people to be a shill for a company. The problem is that many of them never reveal who they are working for. There’s a good interview with Professor Walter Carl of Northeastern University on NPR. I recommend you give it a listen!

http://www.npr.org/templates/story/story.php?storyId=92177987

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