A new ThirdAge/JWT Boom study just out shows that people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services. Boomers want to connect with others but they use more traditional web communications tools.
However…Boomers participate in viral or word-of-mouth marketing as much as or more than younger age groups. 93% of respondents were very or somewhat likely to share product information or news with friends!
http://www.marketingcharts.com/interactive/boomers-more-traditional-online-not-into-blogs-social-networking-4833/?camp=newsletter&src=mc&type=textlink
Digital 3000 