News is a "Social" Event

From Editor & Publisher…..An Associated Press executive has revealed some of the results of its survey of how 18-to-34-year-olds around the world get their news.

The survey found they get their news in an irregular fashion, and generally have no ritual of news consumption, like reading the newspaper or watching the evening news every day. However, the survey also found that young people, in addition to facts and updates, wanted the news to be presented with context.

Other significant findings of the survey included the fact that most of the survey group shared news with each other, whether via text message, e-mail, or social networks, like Myspace and Facebook. Also, the survey found that 16 of the 18 participants got their news through e-mail.

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003806158

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