Why Twitter Matters!

There’s a new article just out in BusinessWeek about Twitter and it points to the growing popularity of the site. And by the way, if you don’t use it, or know what a “tweet” is — it’s time to get with it! It’s simple and easy to use.

Traffic on Twitter has exploded. Businesses such as H&R Block (HRB) and Zappos are now using Twitter to respond to customers. Market researchers get minute-by-minute trends. Media groups use Twitterers as first-to-the-scene reporters. (They were on top of the May 12 China earthquake within minutes.)


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