A Great Word of Mouth Target? Moms To Be!

Keller Fay is out with a new report quoting research by BabyCenter showing today’s pregnant women and new moms engage in one-third more word of mouth conversations per day than the average woman. Word of mouth about shopping, retail and clothing has a big impact and 69% of these people are likely to buy based on what was heard.

Half or more of all moms surveyed report having at least one conversation per day about technology, financial services, health care, food/dining, media/entertainment, packaged goods, shopping and retail experiences.

Among pregnant and new moms, the Internet is the #1 driver of word of mouth, beating out all other forms of media, including TV, magazines and outdoor.


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