As marketers, it’s important to stay in tune with the latest trends. Here’s a big one….the economy. Just how bad is the economy? According to a Meredith Corporation/NBC Universal survey it’s very bad. These are new findings just out today:
- Two-thirds (68%) of women cite “financial strain” as a major threat to the American Family – and a much bigger threat than “divorce” (48%), “loss of faith/spirituality” (47%), “liberal views on sex and sexuality” (32%), “both parents working” (28%), “unwed mothers” (21%) and “couples living together instead of getting married” (19%).
- The majority (79%) of women in dual-income households say it is “essential for both spouses/partners to be employed in order to make ends meet.”
- Six in 10 women are concerned about being able to pay their bills each month (60%) – especially high among single mothers with children under 18 (80%).
- 72% of women are concerned about rising taxes – especially Boomer women (81%).
Digital 3000 