Family and Friends Are Most Influential on Shoppers!

What a shocker! According to new info just out from Publicis media network ZenithOptimedia recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases. Adage.com reports, “Word-of-mouth — especially from family and friends — may be one of the greatest influences on brand choice.” Recommendations from family and friends led with an average score of 84. TV ads and Internet search were next, with an average score of 69 and 67, followed by magazine ads at 60, newspaper ads at 55, outdoor ads at 45, radio ads at 42, and Internet banner ads at 41.

http://adage.com/mediaworks/article?article_id=126276

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