Wealthy Consumers Using Social Networks Online

MediaPost Communications has a great article out on The Luxury Institute’s latest WealthSurveythe participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook.

A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online. According to the report:

  • The wealthy average membership in 2.8 social networks, with an average of 110 connections.
  • They are intolerant of opt-out techniques, with 65% saying that having their personal data given out without permission would cause them to disconnect; 63% have an interest in “do not track” lists.

http://www.luxuryinstitute.com/doclib/doclib_popup.cgi?file=518-b0d8543f4d8ae39ae1d281d510f6a6d3.pdf

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