New research by PQ Media shows spending on alternative media rose 22% to $73.4 billion in 2007 and is forecast to grow another 20% to $88.2 billion in 2008 despite a sluggish economy.
But here’s the big news from PQ Media president and CEO Patrick Quinn: “By 2012, we anticipate one out of every $4 spent on advertising and marketing will be earmarked for alternative media.”
The largest alternative media segments in 2007 were event sponsorships and marketing, search and lead generation, e-direct marketing, online classifieds and displays, local pay TV and product placement.
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