Toyota Reaches Out to YouTube For Help!

Great story by Emily Steel in the Wall Street Journal about a new Toyota campaign and the power of YouTube. The automaker is rolling out a new comedy-themed campaign for its 2009 Corolla sedan on YouTube next week. This is a BIG move for Toyota. Emily reports it is one of the most expensive campaigns ever on YouTube—$4 mill. Toyota also is sponsoring a sketch-comedy contest on the site called “Sketchies,” where users can post funny videos with the chance to win as much as $25,000.

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