Vytorin Ad Goes Viral!

Merck & Co. and Schering-Plough Corp. are in a heap of trouble after their Vytorin Ad came up short with questionable scientific research. What’s worse is there’s a parody ad on YouTube that’s gone viral. It’s turned the cholesterol drug campaign into a PR nightmare. The ads have now been pulled but here’s the history according to AdAge.com:

The scientific study conducted among 720 patients with hereditary high cholesterol showed that Vytorin (a combination of two cholesterol drugs, Zetia and Zocor) did not reduce the build-up of fatty plaque in the arteries as promised in the companies’ marketing. The two-year study was completed in April 2006, but Merck and Schering didn’t make it public until last week. The reasons they cited were complexity of the data and their own scientific concerns, which led them to do more research. In the interim, the drug was reaping billions in sales.

http://ap.google.com/article/ALeqM5hj7QKtkuYAA4SFOBcA8Hi6XlpOtgD8UB8RDG3

http://www.youtube.com/watch?v=rwendcLch-4

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