Yes you heard right. It’s a what Madison Avenue and every other advertiser is trying to do right now—create engaging advertising—or “ad-gaging” consumers. They’re looking at the same trends we are: 60-million users on Facebook, the popularity of blogs and YouTube, the power of consumer generated media and word of mouth marketing, and rapidly changing media habits. This means advertisers are looking at ways to engage the consumer because they are not paying attention to traditional advertising the way they used to. And that’s the challenge for all of us—creating engaging messages that connect with consumers in ways that excite and motivate them to take action.