You’ve seen them use YouTube and their own sites, now it’s safe to say Presidential campaigning is going mainstream. Even the experts at Wharton say it’s true. Voters are swapping information, using FaceBook and MySpace, sending emails, debates are using YouTube, candidates are making their Internet sites a priority—and it’s all about social marketing—and allowing people to feel more connected to a candidate.
Wharton management professor David Hsu says candidates are following the voters. “As people of all demographics get more familiar with using the web to conduct their daily transactions, such as shopping, banking, communications and news, I see no reason why getting and being influenced by political information will be any different,” says Hsu.