NBC On the Prowl for Viewers Everywhere!

In a demonstration of using your assets to communicate to customers everywhere NBC Universal is stepping up to the plate to with a presentation January 16th for its digital out-of-home offerings. NBC wants to get more ads on TV screens in places like supermarkets, gas stations, taxi’s, arenas, etc. This is a real change from the glitzy presentations of the past for advertisers when they simply showcased what was broadcast on their networks. Now it’s a new world. As an article in AdAge put it: “NBC’s out-of-home upfront is seen as a testament to the growing interest advertisers have in reaching consumers more closely in places where they intend to make an actual purchase.”

http://adage.com/mediaworks/article?article_id=122861

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