Gen X and Millennials Consider Themselves "Broadcasters"

That’s right….in fact almost half of all Millennials and 38% of Xers claim to be producing media with a mix of video, photos and music, according to results of Deloitte’s second “State of the Media Democracy” survey. Meantime the number of people using consumer generated media is growing rapidly. And get this….Why the growing demand for CGM? “According to Deloitte’s analysts, there’s no definitive reason, though almost 25% of highly influential Xers report finding it more entertaining than traditional media.” ©2007 MediaPost Communications.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=73391&Nid=37765&p=410466

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