PEMCO Creates Pop Culture!

PEMCO’s created an incredible word of mouth campaign with their advertising under the umbrella “Northwest Profiles.” It kind of pokes fun at Northwest types of people such as the Sandals and Sock Guy, Kirkland Cigarette Boat Dude, The Coug & the Dawg, etc. It’s executed perfectly, comes with picture trading cards (like baseball trading cards) and has sparked a lot of talk. Now that’s the perfect kind of campaign. You can find out more at the website below.

http://www.werealotlikeyou.com/

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