Never Underestimate the Power of Mom!

Never underestimate the power of mom. Yes she raised you and she’s also raising big attention in the marketing world—now more than ever. According the Census Bureau there are more than 80 million mothers in the United States and 51% of all US Internet users are women. In a recent online small business survey conducted by Opus Research and, 60% of respondents said more than half their business comes from customer referrals and “word-of-mouth.” According to data compiled by AdAge, there are more than 30 million moms who read up to five blogs on a daily basis.


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