The Power of Podcasts

I’ve said it before and I’ll say it again….you’re never too big or small to take advantage of the power of video on the Internet. Even a company as big as Boeing is doing it to market the new 787 Boeing Dreamliner. Go to http://www.newairplane.com/, click on 787 Dreamliner site, and then podcasts. You’ll see Boeing tell amazing stories of the new 787 through podcasts. These stories are interesting, exciting, and engaging. They’re not industrial films—-they’re hip, they’re hot and they work.

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