The Editorial Blur on the Web

Writer Stefanie Olsen has it right: “On the Web, marketers are becoming editors. Editors are becoming marketers.” That’s her take after the first “Conversational Marketing” convention held in San Francisco. If you have to ask what conversational marketing or word of mouth marketing is you’re already behind the leading edge of marketing. But read on and I’ll give you the link in a moment. “Marketers like Reebox and Wendy’s are flocking to MySpace, Facebook and other social networks to “start a conversation” with prospective customers by posting user profiles, widgets and other applications so members can tangibly adopt their brands. The strategy has become so popular that advertising agencies that represent these companies are dreaming up new online editorial strategies for the brands.”

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