There is a great book I recommend you get right away. It’s Word of Mouth Marketing, How Smart Companies Get People Talking, by Andy Sernovitz. This book will teach you how to use word of mouth marketing to make your organization more profitable and how to spend less on marketing. This is an actionable, practical guide. It’s simple and to-the-point. To read more about the book and Andy, go to: http://www.wordofmouthbook.com/index.php.